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Unlock Ideation from within your Organisation: Designing Innovation Pipelines

The core principles and methodologies that guide us as we collaborate with our partners to shape their innovation pipelines
December 8, 2022
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VP Services, Delta Innovate

Innovation has become a critical factor for corporate success in today's dynamic business landscape. To stay ahead of the competition, organisations must foster a culture of continuous innovation and establish an effective innovation pipeline, ensuring continuous innovation.

This article delves into the core principles and methodologies that guide us as we collaborate with our partners to shape their innovation pipelines, facilitating the unearthing of untapped ideas within their organisations.

Cultivating an Innovation Mindset

At the heart of a thriving innovation pipeline lies a continuous stream of ideas from those who understand your business best - your employees. Creating an atmosphere where they feel empowered to contribute to your innovation strategy fosters and enhances an innovation mindset.

By nurturing a culture that values curiosity, risk-taking, and learning from failures, organisations can unlock the creative potential of their workforce.

Ideation and Opportunity Identification

Often one of the biggest challenges we experience when working with innovation teams, is a steady stream of new ideas.

Even if you have established a strong innovation mindset within your company, and have ways for your employees to submit their ideas for evaluation by the company, often this isn't enough. This approach results in the need for consistent focus from your innovation team, in order to generate a pool of ideas while aiming to identify opportunities for innovation.

The best way to do this is to leverage as much data as possible from your customers to identify potential underserved needs or friction with your existing propositions. You can run continuous internal opportunity discovery exercises to identify where there are gaps and opportunities that you may be missing.

Once you have identified these opportunities, we will typically run collaborative workshops and brainstorming sessions, to unlock and recognise the strongest ideas that can be taken through the innovation process. Therefore, once we have identified the leading opportunities, we work in deep design sprint and design thinking workshops to try and unleash the collective creativity of your team.

By using various ideation techniques and tools, Delta Innovate facilitates the exploration of new possibilities and the identification of promising innovation opportunities.

Idea Evaluation, Validation and Concept Development

Once potential ideas have been generated, your first step is evaluating whether that idea is worthwhile moving through the innovation process. We will often craft custom evaluation frameworks to identify whether an idea is feasible, viable and desirable, while at the same time, complimentary to the organisation's business objectives.

Once you have done this, your next step is to start the process of validating these concepts. We typically recommend blending user research techniques and lean experimentation techniques to iteratively generate evidence to de-risk an idea - prior to taking it further through the innovation pipeline.

At Delta Innovate, we have a library of experiments that we tap into when validating new ideas and we do this to ensure that further resources are only allocated to concepts with the highest potential for success.

Collaboration and Cross-Functional Integration

We believe that successful innovation requires collaboration across departments and functions within an organisation, and the more diverse your teams, the better the final outcome will be. Often an idea can be completely transformed by the input of a single stakeholder and we've found that workshops where there is less diversity, often produces ideas and solutions that face challenges further down the process - when other stakeholders become involved.

In any of your innovation processes, we recommend that you try to foster collaboration between diverse teams. You'll be surprised by the impact this minor change has - because by leveraging the collective expertise and perspectives of employees, corporates can drive innovation at a faster pace and tap into a wider range of insights and ideas.

Continuous Improvement

An innovation pipeline is a continuous process that requires ongoing improvement and scaling - we encourage you to perform retrospectives on a regular basis to evaluate what is working, what isn't working and what could be better. Every organisation is different and an innovation pipeline, like an idea, may require iterations in order to adapt to the unique nature of your organisation and to thrive.

It is important to establish feedback loops and mechanisms for continuous learning, allowing your team to refine the innovation pipeline and adapt to changing market conditions. By continuously evaluating and scaling your innovation pipeline processes, you can sustain your competitive advantage and drive long-term growth.


Designing structured innovation pipelines is your first step in driving and unlocking continuous innovation within your organisation. If you can foster an innovation mindset, generate and validate ideas, experiment and iterate, collaborate across functions, and effectively implement and scale your pipeline solutions, your impact will unlock the full potential of innovation within your organisation.

Ready to establish a powerful pipeline and drive continuous innovation? Contact Delta Innovate today to explore how our expertise can help your organisation thrive in the ever-evolving business landscape.

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